Twitter has taken over Breaker. The company itself announced this via tweet. The podcast app is to strengthen Twitter’s audio division.
All this means that Breaker itself will pull the plug on January 15 of this year. The team behind the app is wholly absorbed in Twitter and becomes part of Twitter Spaces, a project dealing with social networking based on sound.
Breaker launched in 2016 as one of the first podcast apps that allowed people to ‘like’ an episode, comment on it, or follow friends’ podcast lists. In this way, the app pretty much introduced the social networking concept to the podcast sector.
Twitter now seems to want to use that expertise for its audio project. “We look forward to helping build new experiences for the Twitter community,” CEO and co-founder Erik Berlin said somewhat woolly on the company’s blog.
It is not known how much Twitter paid for the acquisition. There is a gold rush around podcasting. In recent months, Amazon paid $ 300 million for podcast app Wondery, and media company SiriusXM paid the same amount for podcast company Stitcher.
Streaming service Spotify concluded several expensive exclusivity contracts with well-known podcast voices.